Wednesday, 11 November 2009

Research and Planning: Thoughts and ideas for my chosen project.

My project choice for my AS Media coursework, is a music magazine. I chose to the print option because i buy magazines a regularly, i also love listening to music and know a lot about the different genres in music.

The genre for music magazine is clubbing and dance music, which includes music genres such as; house, trance, electro, etc. I chose this genre as i enjoy listening to this genre. I also think it would be interesting and different to produce a magazine on this genre of music.

My target audience is generally going to be 16-25 year olds, as this genre and magazine is going to be targeted at people who enjoy clubbing, going out and house parties.

The USP of my magazine is the actual genre, this is because there isn't many well known electro/dance music magazines. I also plan be very anti-drugs throughout my magazine, and maybe have a drug awareness article. This is also a USP for my magazine, as the clubbing sence has a lot drug problems and the people who like enjoy type of music genre and buy this magazine, are extremely likely to go clubbing. Many dance magazines portray a laid back attitude to drugs, however my magazine will be anti drugs which will make the magazine unique.

Similar products include; Mixmag, Dj Mag and slices. These magazine are all similar to the style of magazine i want to produce.

The research i intend to carry out before i start to produce my project includes; an audience questionnaire, an analyses of a magazine similar to the genre i want to produce and i will outline the expected conventions and evaluate their success in targeting their audience, i will also research similar products.

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